Supporting at Cosmobeaute Malaysia & Beautyexpo 2026
EXHIBITION｜ COSMOBEAUTE MALAYSIA & BEAUTYEXPO 2026
LOCATION | Kuala Lumpur Convention Centre (KLCC)
DATE | 29.9 – 1.10.2026
CLIENT | SUGANO CO.,LTD
BOOTH SIZE｜3mx3m (Booth No.1104)
SERVICES | Booth Design | Graphic Design & Product Setup| On-site Support
Following our collaboration at VIETBEAUTY & COSMOBEAUTE VIETNAM 2026 in Ho Chi Minh City, Degilog Vietnam continued to support Sugano Co., Ltd. at COSMOBEAUTÉ MALAYSIA & BEAUTYEXPO 2026. Building on the previous project, we maintained a consistent booth concept and brand identity while adapting the design to the new venue, providing comprehensive support from booth design and graphic installation to on-site customer engagement.
OUR ROLE
BOOTH DESIGN
INSTALLATION
ON-SITE SUPPORT
Degilog Vietnam team at the exhibition
Booth Design & Visualization
3D BRIEF
ACTUAL BOOTH
Building on the concept of Sugano Co.,LTD’s previous booth at Vietbeauty x Cosmobeauté Vietnam 2026, our team developed a design that reflects the brand identity and product image. With a compact 9-square-meter space and two open sides, the design focused on an open frontage, allowing visitors from the aisle to see the products at a glance and approach the booth easily.
GRAPHIC DESIGN
Along with the booth design, we developed the graphics to strengthen Sugano’s brand presence and make the products stand out. The visuals were kept simple and clear, helping the booth catch visitors’ attention at a glance.
Graphic Installation & Product Setup
Our team handled graphic installation and booth preparation, including product arrangement and final adjustments to ensure the booth was ready for the event.
The products were arranged to make them easy for visitors to see and access.
The open layout created an inviting environment where visitors could browse the products, stop by the booth, ask questions, and try the products themselves. This helped create a more direct and memorable booth experience.
For this exhibition, with the cooperation of a company we had previously connected with in Ho Chi Minh City, we created and displayed gold-style Tsumechouchou.
On-site Support & Customer Engagement
During the exhibition, we supported the operation of Sugano Co., Ltd.’s booth.
The Degilog Vietnam team worked alongside Sugano to engage with visitors, introduce the products, and communicate with international attendees.
Fortunately, English is widely understood in Malaysia, which made communication easier.
This project allowed us to take on a new area of service and expand the scope of our support. Through direct interactions with visitors, we also had the opportunity to connect with a diverse range of people and gain valuable firsthand insights into the overseas beauty and cosmetics market.
We hope to continue sharing the value and quality of Japanese products, which are still not widely known.
Beyond the Exhibition: Exploring Kuala Lumpur
Beyond our work at the exhibition, the business trip also offered an opportunity to experience Kuala Lumpur's vibrant city life and diverse food culture.
After busy days at the exhibition, discovering local cuisine and exploring the city's lively streets provided a refreshing change of pace. These moments outside the exhibition hall added a memorable dimension to our business trip and offered a glimpse into Malaysia's unique cultural atmosphere.
PROJECT HIGHLIGHTS
From Vietbeauty in Ho Chi Minh City to Cosmobeaute Malaysia, we were pleased to continue working with Sugano Co., Ltd. and support their exhibition activities across different markets.
From 3D booth design and graphic production to on-site installation, product setup, and visitor engagement, our team supported the project throughout the exhibition process.
Despite the compact 9-square-meter space, the open layout and carefully arranged product display helped create an approachable booth where visitors could easily see and interact with the products.
Working at an international exhibition in Malaysia gave our team an opportunity to communicate with visitors from different backgrounds and gain hands-on experience in an international exhibition environment.
More Than Just a Booth
For companies exhibiting overseas for the first time, there are naturally many things to consider beyond the booth itself. From communicating with the local organizers and preparing materials to understanding the exhibition environment and engaging with visitors, each step can bring new challenges.
Having a reliable partner on the ground can make these unfamiliar processes easier. With the right support, exhibitors can spend less time worrying about the details and focus on what matters most — presenting their products, meeting potential customers, and making the most of the exhibition.
But what does it really take to support an exhibition overseas?
In our latest Insight, we take a closer look at the challenges exhibitors may face and what kind of support can make a difference.
Our previous projects
Explore more our exhibition projects and see how we bring ideas to life
Vietbeauty Cosmobeaute Vietnam 2026
MTA Hanoi 2026